top of page
President's Scholar
RMIT University - Hanoi Campus | Oct 2013
// Awarded 100% tuition fee for exceptional academic results and leadership in high school.
EDUCATION
RÉSUMÉ
AWARDS
Marketing Manager
Doó Entertainment | Oct 2015 - Nov 2015
// Managed the team to develop and execute:
- Online marketing plans for: Dóo's 20/10, Halloween, Bua Trua Vui Ve on VTV6 events, Dóo X's Haunted Maze lauching events.
- Offline POSM design.
// Attended weekly meetings with management board to review performance and synthesize operations.
Deputy Head of Communication Department
Vietnamese Youth Model United Nations 2014 | Dec 2013 - Jul 2014
// Developed a communication strategy to launch VYMUN 2014, the first national-scale MUN in Vietnam
// Brainstormed with the team to come up with ideas and prepared promotional materials
// Managed media during the event (2 days, 500 attendees, 100 delegates)
Editor
'M-box' Program - VTV6 - Vietnam Television | Dec 2011 - Dec 2012
// Composed 4 - 5 scripts every month for ‘M-box’ - an interactive television program enabling youth to review and comment on the latest trends of international music, utilizing creativity, researching and evaluating skills.
// Strategically directed the club to become the high-quality student media & 40-member creative community of RMIT Hanoi.
// Successfully negotiated to get $4000 annual sponsor from the university.
// Improved the print magazine in both quality and quantity (20 - 48 pages) & ‘Current Media RMIT Hanoi’ Facebook fanpage (300 - 1000 likes/900 campus students).
// Generated ideas and supervised ‘Humans of RMIT’ project on the fanpage, which was later invited by RMIT Marketing Department to cocreate content about RMIT students’ life on the official Facebook fanpage of the university.
// Expanded to multiple online platforms: news website and Youtube channel.
// Organized creative events ’Christmas for Every RMITer’ (2 days, 300 attendees, covered on Kenh14) and ‘The Reef’ (1 day, 200 attendees).
// Received compliments from Head of Campus - Phillip Dowler.
// Featured in Exchange magazine, the official RMIT Vietnam staff and student publication thanks to dedication to Current Media.
Current Media RMIT Hanoi | Oct 2013 - Jul 2015
President
Ambassador
Unilever Vietnam | Feb 2015 - Jan 2016
// Selected by Unilever to represent RMIT Hanoi Campus to become one of its 11 university campus ambassadors all over Vietnam
// Developed and executed communication plans to promote Unilever’s career opportunities for RMIT students in Hanoi Campus via online (intranet, mail, Facebook) and offline (POSM, event) channels.
// Managed:
- ‘Unilever Future Leaders’ League 2015’ competition promotion in Hanoi, with 830 national registrations.
- Unilever's booth at 'Connecting the Dots' career fair by British Council
// Contributed to:
- Unilever Future Leader Program (UFLP) 2015 & 2016
- Unilever Career Day 2015
- UFresh Customer Development 2015
- Comfort's Water Summer 2015
- AIESEC Youth to Business Forum (Y2B) 2016
DEGREE & CERTICATIONS
Unilever Ambassador 2015
Comfort Water Summer 2015
VYMUN 2014
RMIT SLAMs 2015
RMIT Library Outstanding Reader 2015
RMIT SAT 2013
SKILLS
Copywriting
Translation
English
Microsoft Office
(Word, Powerpoint, Excel)
Graphic design
(Ps & Ai)
100/120 TOEFL iBT
Leadership
Project management
Strategic planning
Researching
Teamwork
Public speaking
Communication Intern
CREATIO Creative Solution Consultancy | Jun 2016 - Present
// Write PR articles, collect and translate news from Vietnamese to English at Media department
// Propose creative ideas, copywrite and design, conduct research at Communication Production department
// Clients: Tetra Pak, Ministry of Health, PRIME, Tuborg, ROSATOM
Strategic Planner
Dentsu One | Oct 2016 - Present
// Become the youngest employee/strategic planner in the creative agency that won Campaign Asia’s Vietnam Silver Agency of the Year 2016 after a 3-month internship.
// Conduct analytical market research on category - competitors - consumers, mining for strategic directions to guide creative solutions for brand problems.
// Prepare proposals and pitch for clients.
// Clients: Honda, Sony, Rohto, Kinh Do, SCG, Vietjet Air, etc.
EXPERIENCE
Specialization in English
Foreign Language Specialized School (FLSS) | 2010 - 2013
FLSS, a part of University of Languages and International Studies - Vietnam National University, is a national public magnet high school in Hanoi, Vietnam. It is the most selective high school in Vietnam with an acceptance rate of 9.5% in 2015.
// Attended gifted class for students with the highest entrance exam results.
// Awarded merit scholarships every semester.
Bachelor of Communication (Professional Communication)
RMIT University - Hanoi Campus | Oct 2013 - Present
RMIT University Vietnam is the Asian campus of Australian-based RMIT University. In the 2015 Excellence in Research for Australia evaluation, RMIT was rated “well above world standard” in 13 research fields, including media and communications,
// Attended communication (advertising, PR, theory), marketing and leadership courses with high distinctions/distinctions.
// Selected as Student Learning Advisor Mentor (SLAMs) for Professional Communication program for excellent academic results.
President's Award
RMIT University - Hanoi Campus | Dec 2016
// Awarded as the outstanding undergraduate student who embodies all that RMIT Vietnam would wish a graduate to exemplify high academic achievement, social responsibility and service to the university community.
// Represented Class of 2016 to deliver an inspiring speech at the graduation ceremony.
AmCham Scholar Runner-up
American Chamber of Commerce - Hanoi Chapter | Dec 2016
// Finalist of the scholarship for outstanding final-year undergraduate students in Hanoi who demonstrate leadership through academic performance, community involvement, extracurricular activities, and possess good English-language skills.
bottom of page