STRATEGIC ZONE
// This report proposes a creative concept and a media plan for Trident chewing gum brand, hypothesizing their official entry to the Vietnam market.
// Assignment grade:
Part A: 24/30 High Distinction
Part B: 40/50 High Distinction
Trident Media Plan



Highlands Crisis Management Plan
// This paper suggests a communication plan in response to Highland's real crisis about its food hygiene.
// Assignment grade: 21.25/25 High Distinction
Strategic PR Plan
// This assignment requires my team to pitch a strategic PR plan and submit a written report for Schoolisting - a school-rating online platform for bothschools and parents.
// Assignment grade:
Pitch: 16.5/20 High Distinction (won the pitch)
Report: 32.5/40 High Distinction
'The Tape Measure Master' Project
Advertising Professional Practice Course | Jun 2015 - Sep 2015
// 'The Tape Measure Master' is a virtual and on-capus campaign speading awareness of weight obsession’s harmfulness through its symbol yellow evil tape measure and empower young girls to take back control to stay healthy. We, the Salad team, submitted a strategic plan and a creative execution plan, recorded a teaser and designed promotional materials, promoted and organized a showcase, online on Facebook, offline through 2 publicity stunts and materials spreaded around the campus and built a digital portfolio.
// As the leader of the team, I built an overall strategic plan for the team to achieve the best outcome, allocated tasks that suit with each member’s talent, skills and schedule and motivated members to follow deadlines. Also, I contributed and evaluated creative ideas and were the final decision maker.
// Course grade: 86/100 High Distinction
COURSE PROJECTS

Understanding Advertising Media Course
Understanding Advertising Media Course
Strategic PR Planning Course
EXTRA-CURRICULAR PROJECTS
At club day more than a year ago, when I was taking my first step at RMIT, I was impressed by the beautifully written and designed 6th issue of Current Media print magazine. Deciding to join Current Media, I simply thought it would give me a chance to know more people in this talented group and to practice writing, designing and PR which are necessary skills for a Prof Comm student.
Later, I recognized many challenges to the club. First, although the team put so much effort in making the magazine, not so many people knew about and read it. Second, in a global digital revolution, print magazine is expensive yet not enough to meet the need of speed for information. Last, we confronted lack of human and financial resources which threatens the continuation of the club.
That was when I decided to become the leader of the club. Being the president, I’ve made some change in the club’s operation. Initially, I and my team attempted to attract more quality members for the club by improving the magazine, making creative recruitment posters, building unique stage performances for club days. Then, we tried to get a stable financial resource based on our good performance, and fortunately we were able to have sponsor from the university. Also, to keep up with the world’s digital trend, besides continuing to produce the print magazine, we expanded to online communication channels: an Online Magazine, a Facebook fan page and a Youtube channel. Moreover, we successfully organized 2 creative events: 'Christmas for every RMITers' - rolling our colorful cart around the 10 levels of Hanoi Campus to give free boxes of candies to students, lecturers, staffs, securities, cleaners, etc., aiming to bring a merry christmas atmosphere to Hanoi Campus, and 'The Reef' connecting all the fish - RMITers to on the occassion of our 10th issue alongside with the Reality Escape Game and interactive activities, all for free. In addition, we helped to enhance the image of RMIT students by supporting the official Facebook fanpage "RMIT University Vietnam" in making content for RMIT Stories and RMIT Moments photos.
Current Media was not only a strong club of 40-member creative community, but also a high-quality communication channels to RMIT Hanoi community. At the moment, when I passed the club on to the younger generation, it continues to flourish. I’m really proud that Current Media has developed this far.
Current Media


Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
- Sun Tzu -
'Christmas for Every RMIT' Event Recap
'How Well Do You Know RMIT Hanoi?'
Viral Video for 'The Reef'
The Reef' Event Recap
RMIT Lecturers Talking About Current Media